Playlist pitching

Pitch your release to playlists.

Submit your release for the official editorial playlists at Spotify, Apple Music, Amazon and Deezer, and for the private playlists in our pitching network. Every submission is reviewed by our A&R team first.

Editorial pitching

Help writing the pitch, and a route to the curators.

Editorial slots at the stores are pitched, not bought. We help you write the submission and put it in front of the teams who program those playlists.

Editorial destinations

Editorial pitching, with the submission written to the detail their team asks for.

Editorial pitching for genre and mood placements.

Editorial pitching across its genre playlists.

Editorial pitching for its curated genre and mood playlists.

Editorial pitching sits on Pro. Third-party playlist pitching runs on both Grow and Pro.

Independent playlisting

The independent network, in numbers.

Separate from editorial pitching: an independent, third-party playlist network. Every submission gets unbiased A&R feedback, and approved tracks are pitched to the independent playlists they fit.

Submissions that are not selected still come back with detailed, constructive insight on what to work on.

Unique playlists

Across a multitude of genres in the pitching network.

6,000+
Combined followers

Reach across the playlists in the network.

1.3M+
Pitching standard

Tracks reviewed by the in-house team before they enter the system.

A&Rled
How it works

Four steps, from upload to pitch.

One submission, reviewed by people, then pitched for two months to the playlists that match it.

  1. 01

    Submit your release

    Send the track through your Unchained account with its artwork, metadata and the story behind it.

  2. 02

    A&R review

    Industry professionals assess production quality, songwriting and overall sound, weighing objective elements over personal preference.

  3. 03

    Feedback or approval

    Tracks that are not selected come back with the reasons and recommendations for improvement. Approved tracks enter the system.

  4. 04

    Pitched for two months

    Your track is held in the system for two months and pitched to playlists it matches on genre, energy and mood.

Every genre, artist and country

Fair, unbiased, and dedicated to diversity in music.

We accept all genres, and artists of every nationality. The only bar is that the recording meets a professional standard.

What professional standard means
01

Sound recording quality

Clean stems, recorded without noise or artifacts that carry into the master.

02

Mixing and mastering

A balanced mix, mastered to industry-standard loudness for streaming.

03

Musicianship

Technical proficiency, with tempo and pitch held consistently across the take.

04

Editing

Professional software and clean execution, with no rough edits left in.

05

Artistic integrity

The record reflects the artist's own vision rather than a template.

06

Legal and ethical standards

Proper credits for everyone involved, and no AI voice cloning without consent.

07

File formats

WAV or FLAC, delivered with proper metadata.

08

Presentation

Cover art and file naming that hold together as one release.

A&R review

Real ears on every submission.

Every track that comes in is listened to by the in-house team before anything is pitched.

Playlisted artists

Artists pitched across the network.

A sample of the artists whose releases have gone through the pitching network, with their stream counts to date.

Ashley Wallbridge
Ashley Wallbridge 33M+
Mat.Joe
Mat.Joe 15M
Beacon Bloom
Beacon Bloom 1M+
REGALJASON
REGALJASON 510K+
KayOrAlpha
KayOrAlpha Playlisted
Cellz
Cellz Playlisted
Common questions

What artists and labels ask before they submit.

Including the honest answer on guarantees, and what happens when a track is not selected.

How does the A&R feedback work?

Every submission is listened to by industry professionals. They assess production quality, songwriting and overall sound, weighing objective elements over personal preference.

What counts as professional standard?

Eight things: sound recording quality, mixing and mastering, musicianship, editing, artistic integrity, legal and ethical standards, file formats and presentation. Each one is set out in full further up this page.

What happens if my track is not selected?

You get constructive feedback with the reasons it was not selected, and recommendations for what to work on before you submit again.

What happens if my track is selected?

The track enters the system for two months and is pitched to playlists that match it stylistically, on genre, energy and mood.

Which genres do you accept?

All of them. Mainstream genres have broader playlist availability, so there is more to pitch to, but nothing is turned away for its genre.

How long will my track stay on a playlist?

That is the curator's decision, and it varies by playlist. Our system holds your track for two months and keeps pitching it during that time.

How are playlists matched to my track?

On objective metrics: genre, tempo, liveness and DSP audience assessments. The aim is a playlist your track genuinely fits.

Do you guarantee streams or placements?

No. No pitching service can honestly guarantee a placement or a stream count. What we can guarantee is that every submission is reviewed, and that approved tracks are considered for inclusion by the curators they are pitched to.

Ready to submit

Get your release pitched.

Submit your next release for A&R review, and let the team pitch it to the playlists it fits.